5 Copywriting Techniques You Should Steal from Email Marketers to Promote Your WordPress
When most people hear the word “Copywriting” they immediately imagine expensive split testing strategies
on long form and short form landing pages and sales pages. The truth is copywriting is increasingly prevalent
for email marketers as our inboxes receive more emails every day. While many of the basic ideas of
copywriting are applicable across all platforms, there are five copywriting techniques email marketers have
mastered which you can use to promote your WordPress membership website either via email or other
outlets such as social media.
Create Multiple Versions of Your Marketing Properties
While split testing is popular across all platforms, email marketers take it one step further and create a
minimum of three or four versions of each email. Using the same strategy for promoting your content on
Facebook or other social media platforms will allow you to quickly identify what pain points and persuasion
styles are most receptive to your target market. Continue reading “Promote Your WordPress Membership Website” »
How to Use Facebook Ads to Distribute Content and Promote Your Membership Website
The most profitable membership websites not only create value for pain members but also provide a free
preview of the content potential members will get access to. One way to do this is by offering a free trial but
the strategy which has consistently proven effective is to offer both free and paid content. The issue new
membership websites run into is no one is viewing the free content so there is no incentive for potential
members to sign up. And easy way to distribute and promote your website content is using Facebook ads.
Fortunately, creating and implementing effective Facebook ads to distribute content doesn’t have to be
difficult, overwhelming, or expensive if you follow these simple steps. Continue reading “How to Use Facebook Ads to Promote Your Membership Website” »
4 Tips to Setup Your Membership Site for Passive Income
WordPress membership sites remain one of the most popular ways to generate passive income online. The
initial set up of a membership website does take a moderate level of work but the long-term ability to
generate income on a recurring basis once it is set up makes the initial input worthwhile. The key to long-
term passive income from a membership site is making sure it is set up for success.
Create Multiple Front-End Offers
Membership websites can be very profitable, but the reality is it can be difficult to sell potential members on
the benefits of signing up. This stems primarily from the fact they will be paying for access to the website on
a recurring basis which creates a larger than normal psychological barrier. The easy solution is to create
multiple front-end offers. A front-end offer gives potential members something to purchase right away when
they enroll. Having multiple offers allows you to target various corners of your niche while making your
membership site and upsell in the funnel. This allows you to generate passive income not only from your
initial offer but your membership site as well.
Continue reading “4 Tips to Setup Your Membership Site for Passive Income” »
Hosting Recommendations for Membership Sites
There are a growing number of excellent website hosts for membership sites. At the same time, there are
many popular names which don’t provide website owners with everything they need to host their
membership site. The key to selecting the right host for your membership site is understanding the key
features necessary to provide fast, efficient, cost effective solutions.
Is SSD Important?
The hosting environment is in a state of transition. Many of the first movers are moving to solid-state drives
whereas some of the most popular brands remain operating in a hard disk drive environment. This raises the
initial question of whether and SSD host is preferable to a standard host. The truth is choosing a host which
offers and SSD environment provides numerous benefits over your basic hard drive host.
Continue reading “Hosting Recommendations for Membership Sites” »
Surprising Statistics About WordPress Membership Sites
WordPress has become one of the most popular CMS platforms for websites over the past decade. Once considered solely a blogging platform, the WordPress framework has developed into a versatile platform capable of supporting all types of websites. Over the past several years, it has become increasingly popular for membership websites.
5 WordPress Statistics That Might Surprise You Infographic
WordPress Powers Nearly 1/3 of All Websites
The WordPress platform is easily the most popular content management system. Nearly 30% of all websites use WordPress and 60% of all websites with the content management system use WordPress. Unlike other platforms the percentage change in usage is constantly increasing. The continually increasing market share of WordPress ensures it will be a stable platform in the future as it continually refines itself through regular updates and improvements.
WordPress Websites Receive Nearly 45 Million Comments Per Month
WordPress websites generate nearly 45 million comments per month from readers and potential customers. This number excludes any spam comments caught by Akismet. Consumers engage with brands and rely on brand authority online more than ever. Using the WordPress platform and enabling comments is an easy way to find out exactly what your potential customers are thinking and how they react to your content.
Continue reading “Surprising Statistics About WordPress Membership Sites” »