3 Ways to Find Out if Your Social Media Marketing is Getting Your More Members
The concept of return on investment is very simple. You make an investment and you get something in
return. To create an effective marketing campaign the return must be higher than the investment. The
problem with social media marketing is it can be difficult to identify what exactly the return is in concrete
terms. This is particularly true for membership websites which your social media marketing to not only get
new members but also to enhance brand exposure and promote content.
The fundamental key of identifying your social media ROI is twofold. The first is to not leave anything out of
the investment side. For example, you must include all the time you spend managing communities on social
networking websites and developing advertising materials. Keep in mind that your time includes a variety of
overhead items such as insurance, payroll, public relations, testing, and strategizing. On the other end of the
spectrum you need to identify exactly what results you want to receive and whether they should be included
in your ROI.
For example, results like website visitors, newsletter sign-ups, comments, and followers can be beneficial
that they should not be considered part of your return because you cannot attach specific dollar amounts to
it. To develop an effective ROI equation, it is critical to identify results relevant to your business specific to
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How to Use Facebook Ads to Distribute Content and Promote Your Membership Website
The most profitable membership websites not only create value for pain members but also provide a free
preview of the content potential members will get access to. One way to do this is by offering a free trial but
the strategy which has consistently proven effective is to offer both free and paid content. The issue new
membership websites run into is no one is viewing the free content so there is no incentive for potential
members to sign up. And easy way to distribute and promote your website content is using Facebook ads.
Fortunately, creating and implementing effective Facebook ads to distribute content doesn’t have to be
difficult, overwhelming, or expensive if you follow these simple steps. Continue reading “How to Use Facebook Ads to Promote Your Membership Website” »
6 Reasons Choosing the Right Payment Gateway and Integration is Critical
Payment gateways are the technology which ties together your membership site and the payment
network. Essentially, it creates a connection between the credit card being used to make a purchase and
the company that is authorizing the sale.
1. Eliminate the Risk of Recurring Payment Processing Issues
Not all payment gateways make it easy to set up recurring payment processing. A majority of
membership websites rely on some form of recurring payment be it weekly, monthly, or annually. Along
with processing the payment, it is important to select a payment gateway which alerts you when a
payment does not go through. Ideally, this process is automated and hands-free.
Source: https://woocommerce.com/2015/07/payment-gateway- guide/
2. Easily Adapt to a Growing Global Audience
The ability to accept debit and credit card payments provides a membership site with a global reach. The
global market share of credit cards and debit cards in circulation isn’t led by a single dominant brand
such as Visa or MasterCard but rather a combination of private label solutions which continue to grow in
popularity. Private label cards can be issued by specific banks, employers, and online retailers. If you
eliminate the combined total of private label solutions, Visa is responsible for the most purchase
transactions globally with MasterCard a distant second.
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8 Benefits of Membership Websites Infographic
Not only is the popularity of WordPress as a content management system growing, but the use of the WordPress platform to support membership sites is growing as well. Take a look at the top reasons many individuals and brands are adding a membership site or members only area to their website.
Maximum Per-Customer Value
The top reason more websites are adding a member’s only area or becoming a full-fledged membership website is because it maximizes per customer value. Depending on the study, it can take potential customers 6 to 10 times viewing and advertisement before making a purchasing decision. It becomes even more difficult to get people to view advertisements via email as more people set up email addresses solely for brain communication. More than one third of people open a separate account solely for brain communication and this number jumps to 58% for millennials. Creating a member’s only area provides brands with a centralized location to regularly communicate with customers.
Membership Site Plugins Make Setup Easy
The WordPress platform adds additional features using plug-ins. Third-party plug-ins are essentially a separate piece of code which leverages the built-in functionality of WordPress to expand a website’s capabilities. WordPress membership site plug-ins make adding a member’s only area or building a full-fledged membership website easy. Installing a plug-in takes just a few clicks and all the customization options can be easily accessed through the WordPress dashboard.
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How to Gain a Blog Following – A 5 Point Checklist
There are numerous ways to gain a blog following depending upon the target audience and how they prefer to interact with content. Fortunately, there are a few key steps which can always be followed when creating a blog and content to create a solid foundation to gain a blog following consisting of new visitors as well as repeat readers.
1. Take Advantage of Social Media
The first step is to take advantage of social media. Regardless of the niche there is at least one social media platform where the target audience spends their time. It is important to remember not all audiences exist on the same platform. As a result, some blogs will benefit by engaging in multiple platforms simultaneously. At the same time, it is important not to try and reach every platform because it is time-consuming and commonly leads to thin content on every platform rather than quality content on a few key platforms.
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