Magic Members Keeps Your Members Coming Back for More
One of the biggest problems that most membership websites have, is that members will often cancel their subscription after only a few months. The reason for this is simple, they never really used the subscription. Why didn’t they use it? They forgot about it. Today, more than ever before, people are paying online subscriptions to multiple websites. This means that you are no longer just competing to keep your member happy, but to keep them happier than the other subscriptions that they have. The best way to do this is to stay in contact with them.
Many people would argue that the best way to stay in contact with your members is through a mailing list. While a mailing list is fine, it is no longer as effective as it used to be. With people getting more spam than ever, as well as freely signing up to 10+ mailing lists at any given time. This makes it harder and harder to get their attention.
First, you have to make sure that you do not end up in the SPAM or JUNK folder. Getting past their SPAM folder is never a guarantee and is becoming harder to avoid with each passing day. If you are lucky enough to make it past their SPAM folder, you must now compete with every other email that has made it into their inbox, just to get them to open your email. If they do not open your email, they will soon forget why they signed up to be a member of your website and will unsubscribe, never to return.
Magic Members has found an easier way to keep your members attention. Magic Members will create an encrypted RSS feed that only your members can access. RSS feeds are a great way to get your members attention because every time you release new content, it will be added to the RSS feed. This way, your members will be reminded every time that you create something new and will use your website more often.
An additional benefit of using an encrypted RSS feed is that you members can easily justify their subscription. If you members are looking to cut costs, the first thing they will do is cancel some of their subscriptions. By looking at your RSS feed, they will be able to see a list of all of the great content that you have given them recently. This makes it easier for them to justify their subscription and they are much less likely to cancel it.
The biggest hurdle to creating a successful membership site using WordPress is not getting members, but retaining them. Using Magic Members you can create an encrypted RSS feed so that you and your members can stay in constant contact.