3 Ways to Find Out if Your Social Media Marketing is Getting Your More Members
The concept of return on investment is very simple. You make an investment and you get something in
return. To create an effective marketing campaign the return must be higher than the investment. The
problem with social media marketing is it can be difficult to identify what exactly the return is in concrete
terms. This is particularly true for membership websites which your social media marketing to not only get
new members but also to enhance brand exposure and promote content.
The fundamental key of identifying your social media ROI is twofold. The first is to not leave anything out of
the investment side. For example, you must include all the time you spend managing communities on social
networking websites and developing advertising materials. Keep in mind that your time includes a variety of
overhead items such as insurance, payroll, public relations, testing, and strategizing. On the other end of the
spectrum you need to identify exactly what results you want to receive and whether they should be included
in your ROI.
For example, results like website visitors, newsletter sign-ups, comments, and followers can be beneficial
that they should not be considered part of your return because you cannot attach specific dollar amounts to
it. To develop an effective ROI equation, it is critical to identify results relevant to your business specific to
Continue reading “Social Media Marketing for More Members” »
5 Copywriting Techniques You Should Steal from Email Marketers to Promote Your WordPress
When most people hear the word “Copywriting” they immediately imagine expensive split testing strategies
on long form and short form landing pages and sales pages. The truth is copywriting is increasingly prevalent
for email marketers as our inboxes receive more emails every day. While many of the basic ideas of
copywriting are applicable across all platforms, there are five copywriting techniques email marketers have
mastered which you can use to promote your WordPress membership website either via email or other
outlets such as social media.
Create Multiple Versions of Your Marketing Properties
While split testing is popular across all platforms, email marketers take it one step further and create a
minimum of three or four versions of each email. Using the same strategy for promoting your content on
Facebook or other social media platforms will allow you to quickly identify what pain points and persuasion
styles are most receptive to your target market. Continue reading “Promote Your WordPress Membership Website” »
How to Use Facebook Ads to Distribute Content and Promote Your Membership Website
The most profitable membership websites not only create value for pain members but also provide a free
preview of the content potential members will get access to. One way to do this is by offering a free trial but
the strategy which has consistently proven effective is to offer both free and paid content. The issue new
membership websites run into is no one is viewing the free content so there is no incentive for potential
members to sign up. And easy way to distribute and promote your website content is using Facebook ads.
Fortunately, creating and implementing effective Facebook ads to distribute content doesn’t have to be
difficult, overwhelming, or expensive if you follow these simple steps. Continue reading “How to Use Facebook Ads to Promote Your Membership Website” »
4 Tips to Setup Your Membership Site for Passive Income
WordPress membership sites remain one of the most popular ways to generate passive income online. The
initial set up of a membership website does take a moderate level of work but the long-term ability to
generate income on a recurring basis once it is set up makes the initial input worthwhile. The key to long-
term passive income from a membership site is making sure it is set up for success.
Create Multiple Front-End Offers
Membership websites can be very profitable, but the reality is it can be difficult to sell potential members on
the benefits of signing up. This stems primarily from the fact they will be paying for access to the website on
a recurring basis which creates a larger than normal psychological barrier. The easy solution is to create
multiple front-end offers. A front-end offer gives potential members something to purchase right away when
they enroll. Having multiple offers allows you to target various corners of your niche while making your
membership site and upsell in the funnel. This allows you to generate passive income not only from your
initial offer but your membership site as well.
Continue reading “4 Tips to Setup Your Membership Site for Passive Income” »
6 Reasons Choosing the Right Payment Gateway and Integration is Critical
Payment gateways are the technology which ties together your membership site and the payment
network. Essentially, it creates a connection between the credit card being used to make a purchase and
the company that is authorizing the sale.
1. Eliminate the Risk of Recurring Payment Processing Issues
Not all payment gateways make it easy to set up recurring payment processing. A majority of
membership websites rely on some form of recurring payment be it weekly, monthly, or annually. Along
with processing the payment, it is important to select a payment gateway which alerts you when a
payment does not go through. Ideally, this process is automated and hands-free.
Source: https://woocommerce.com/2015/07/payment-gateway- guide/
2. Easily Adapt to a Growing Global Audience
The ability to accept debit and credit card payments provides a membership site with a global reach. The
global market share of credit cards and debit cards in circulation isn’t led by a single dominant brand
such as Visa or MasterCard but rather a combination of private label solutions which continue to grow in
popularity. Private label cards can be issued by specific banks, employers, and online retailers. If you
eliminate the combined total of private label solutions, Visa is responsible for the most purchase
transactions globally with MasterCard a distant second.
Continue reading “Choosing the Right Payment Gateway” »