7 Tips for Using Instagram for Your Business
Many businesses have problems effectively integrating Instagram into their digital marketing strategy. Using Instagram isn’t necessarily difficult but it does take time and effort to understand and implement effectively. Fortunately, the seven simple tips for using Instagram for your business will make getting started easy and help develop a general understanding of what Instagram has to offer.
Take Time to Get Comfortable with Instagram Before Developing Your Business Strategy One step most people overlook is getting comfortable with the Instagram interface. They are so focused on integrating Instagram that they learn on the fly. While it is unnecessary to know everything about Instagram before getting started, it is essential to know the basics and set up an effective profile. Plus, getting comfortable with Instagram makes it easier to dream up new ways to leverage it for your business.
Instagram Tells a Story and It Can’t Be All Business
Unlike most social media platforms Instagram is specifically designed to tell a story. While your main story is going to be about your business it can’t only be about your business. It is critical to make your Instagram profile interesting and fun for people who are not familiar with what you do or what you offer otherwise they likely will not take the time to learn more about your business.
Cross Market Across Platforms
While Instagram is very powerful on its own it is even more powerful when combined with other platforms, particularly Facebook. Marketing across multiple platforms not only help your business create a cohesive marketing strategy but also allows you to leverage multiple platforms and integrate audiences. This extends the digital marketing reach of your business while also ensuring a cohesive message is delivered to everyone.
Reward Your Followers
Rewarding your followers is a great way to make Instagram more effective for your business. Something as simple as and Instagram only discount once in a while will be enough to get people talking and encourage more people to follow your profile and engage with your business.
Creativity Is a Requirement
There are some social media platforms where you can hide behind quality, in-depth content but Instagram is not one of them. Instagram requires a degree of creativity to get noticed. This doesn’t mean a business should go crazy but it does mean a different skill set may be required to effectively leverage Instagram.
Don’t Be Afraid of Hashtags and Mentions
If you want to use Instagram for your business it is important to not be afraid of hashtags and mentions. It can be very effective to draw and other causes or businesses using hashtags and mentions because it will capture the attention of their audience. This is particularly beneficial when partnering with nonprofits or local events.
Find Out What Works for Your Business
The final tip for using Instagram for your business is both the least helpful and the most important – find out what works for your business. There is no single template or digital marketing strategy to work for every business on Instagram. There is going to be some successes and some failures. It is important to devote the time and energy necessary to find out what the successes are and why they were more effective than other strategies. Every business is different so it shouldn’t be surprising that every Instagram strategy should be a little different too.