
One of the biggest problems that most membership websites have, is that members will often cancel their subscription after only a few months. The reason for this is simple, they never really used the subscription. Why didn’t they use it? They forgot about it. Today, more than ever before, people are paying online subscriptions to multiple websites. This means that you are no longer just competing to keep your member happy, but to keep them happier than the other subscriptions that they have. The best way to do this is to stay in contact with them.
Many people would argue that the best way to stay in contact with your members is through a mailing list. While a mailing list is fine, it is no longer as effective as it used to be. With people getting more spam than ever, as well as freely signing up to 10+ mailing lists at any given time. This makes it harder and harder to get their attention. (more…)




