What do your members see as soon as they log into your membership site? In most cases, they will probably just see the navigation dashboard or welcome page. While this doesn’t necessarily hurt you, it doesn’t help you either. The Magic Members plugin gives you the ability to create a custom landing page that every member will see as soon as they log into their profile. With the opportunity to show them anything you want, why wouldn’t you take advantage of it? Here are 3 unique ways that you can profit from creating a strategic login redirection.
1. Gather Information
One option is to create a survey or questionnaire on the landing page. This provides you with a unique opportunity to gather information. More importantly, you are gathering information from active members. This will let you know exactly what they are interested in. With this information, you can tailor upcoming content to meet the needs of your members. You could also use this information to create additional products that can be sold both to members as well as the general public. The only thing to keep in mind is that you need to be updating the survey often enough to make sure that a member isn’t seeing the same thing over and over again. The only exception to this is if you are asking very general questions and letting them take control over what information they provide. (more…)
