Membership Plugin

Making Flexible Membership Options Benefit You

Thursday, May 19th, 2011

One of the most commonly cited reasons that people use the Magic Members plugin is that it provides a maximum amount of flexibility in terms of how you create memberships. The key is not only having this ability, but knowing how to leverage it for the maximum benefit. Everyone knows how to create a membership with a single tier, but many either don’t know how or don’t know why creating additional tiers can provide unique benefits that aren’t otherwise possible. Here is a quick look at some of the flexible membership options that Magic Members allows you to utilize and how to implement them for maximum results.

1. The Free Trial
Even the newest membership site owner knows the theoretical benefit of giving their customers a free trial before they actually join the site. The problem is that the free trial isn’t always utilized in a way to maximize the number of people who convert from free member to paying member. The balancing act that many people have to decide between is whether or not a free trial should provide full access to all of the content, or just part of it. In general, there is a fairly simple way to make this decision. If the information is entirely educational, then it makes sense to still have content that cannot be accessed during the free trial. This will make the free trial a big teaser, which can boost conversions.

On the other hand, if you are providing something to your members that can get them invested in your offer, such as a piece of software or tool that they will use, then giving them access to everything during the trial will draw them in further, and boost conversions. For example, if you are running a health related membership site and premium members get to use some sort of diet tracker or workout tracker, then giving them access to it right away will get them personally invested in becoming a member. Remember, the key is not only offer a free trial, but offering the right kind of free trial.

2. The Extra Month
This is a strategy that is rarely used by membership sites, but can be the most effective way to lower your attrition rate. Essentially, when someone starts to cancel, you offer them an additional free month as a member. If you have multiple tiers, you should give them a free month at a membership level that is one tier above what they currently are. You then use this additional month to sell your premium tiers. In many cases, people cancel because they aren’t receiving enough value. By giving them access to more than they previously had, they can get the extra value that they are looking for. Then once this free month is over, you offer them the higher level membership at the same rate they paid for the lower tier (normally this special rate will go for 3 or 4 months). This will not only prevent people from leaving your membership site, but can actually increase the number of people who take part at your premium membership tiers.

There are a lot of different ways that you can utilize the flexible membership options that Magic Members provides. The key is implementing these feature effectively to improve conversions and lower your attrition rate.

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Make More Money With the Magic Members Coupon Feature

Friday, May 13th, 2011

One marketing strategy that doesn’t get talked about very often is using Coupons. The Magic Members plugin allows you to generate an unlimited number of coupons that can provide as many different discounts as you want to use. When you first think about using coupons, there may not be very many strategies that come to mind, however they can provide you will a large number of benefits that all lead to you making more money. Here is a quick look at a few different strategies that only coupons can give you access to.

1. New Source of Incoming Links
In terms of search engine optimization, one of the biggest problems that a lot o membership site owners have is finding new sources of incoming back links. There are thousands of coupon sites on the internet, and the only people getting back links from them are those who have some sort of coupon to offer. By using the Magic Members coupon function, you can submit your own coupon to these sites and get a massive amount of back links. The best part, is that you don’t have to give away a huge discount off your monthly fee. Instead, you can create an additional bonus that can only be claimed with a coupon. Not only do you maintain your bottom line, but still give people a compelling reason to want to see your coupon. You can also write up press releases about “new coupons”. This is an additional source of back links that can be very powerful.

2. New Tool For Affiliates and Super Affiliates
There are two different ways that you can use a coupon to boost the sales of your affiliate marketers. The first is to create one general coupon that every affiliate can use. This is especially useful for those affiliates who have built large lists because a coupon gives their readers a reason to act immediately.

For your super affiliates, a coupon is a uniquely beneficial tool because it accomplishes two goals simultaneously. The first is that by giving your super affiliates a coupon code that only they know about, you will be building greater trust and mutual respect for your relationship with them. The second benefit is that their list will have an even higher conversion rate which not only means more money for you, but more money for them as well. If there is one thing that keeps your affiliates happy, it is giving them a higher conversion rate and more total conversions.

3. Gives People a Reason to Join Today
If there is one big barrier that could be keeping your conversion rate lower than expected, it is apathy. It can be difficult to convince people that they need to become a member today, because most will assume that if the membership site is good, then it will be there tomorrow With a coupon that is only available for a limited time, you are giving people a reason to sign up immediately. The key is to not have a coupon available all of the time. If you decide to issue a new coupon every month, then it shouldn’t be valid for the entire month. Instead, make it available for the first 10 or 15 days.

As you can see, there are a number of benefits that you can gain from using the coupon feature that the Magic Members plugin offers. The best part is that every benefit leads to tangible results – most importantly, more back links, higher conversions, and higher profits.

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Magic Members 1.6. Welcomes You with Great Features

Tuesday, April 12th, 2011

We’re glad to announce you that version 1.6 is out.
So, what’s new with the latest update:

- Completely new registration process.
From now on, you will have all registration process on the front side of your site. No more Wordpress back end.

- New shortcode and page URL support.
You will have Register, Profile, Transactions, Login and Lost Password on the front end your website.

- Roles and Capabilities support.
Actually more than that. With version 1.6 you will have built-in Roles and Capabilities module. You won’t need to install other plugins and experience compatibility issues. You can create custom roles and attach them to any subscription pack you want.

- Custom E-mail Templates section got wider.
Here’s the full list of customizable e-mails: (more…)

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5 Reasons That a Wordpress Membership Site is the Way to Go

Thursday, March 24th, 2011

5 Reasons That a Wordpress Membership Site is the Way to Go

By combining the power of Wordpress and the right plugins, you have the ability to create a stunning and profitable Wordpress membership site. In fact, Wordpress has become the most popular option available for webmasters who are thinking about creating and maintaining a membership site. If you haven’t worked with Wordpress before or still consider it a blog platform then you may be a little hesitant. Here are 5 reasons that a Wordpress membership site is currently the best option available.

1. Simplicity

If there is one thing that Wordpress is known for it is simplicity. It was originally designed to be a basic blogging platform that would allow anyone to start their own blog, even if they had no prior website creation experience. Since then, Wordpress has added a number of features and has become a top tier content management system. At the same time, it is still held firm to the idea that the Wordpress core should be simple to use regardless of your experience.

2. Flexibility

Another benefit of creating a Wordpress membership site is that you will be afforded maximum flexibility. Wordpress, along with being simple, was also designed to be extremely flexible. For example, by adding nothing else except the Magic Members plugin you can turn a regular site into a premium membership site within minutes. Plugins provide Wordpress users with maximum flexibility because they are designed to accomplish any task that you want while still working with the Wordpress core. (more…)

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The Power of Wordpress and the Revenue of a Membership Site

Wednesday, March 9th, 2011

A Wordpress Membership Site – The Power of Wordpress and the Revenue of a Membership Site

Membership sites have shown to provide a number of advantages to people who are interested in generating income online. There are a wide variety of different models to follow ranging from your standard lifelong membership sites to modular continuity sites and even private forums. Regardless of what model you plan on following, there are likely a number of benefits that you can gain by creating a Wordpress membership site. Wordpress offers a number of advantages over other content management systems. These advantages can be directly tied to increased online revenue. Here is a quick look at some of the potential benefits that you can gain.

The first and most important benefit is minimizing expenses. No matter what type of membership site you create, there is going to be some expenses to deal with, especially when you consider both the creation and management phases separately. In the creation phase a lot of people make the mistake of thinking that they need to purchase an expensive content management system. The truth is that Wordpress has proven itself to be an elite option even though it is free to use. With a strong community of developers it is continually being improved at a rate much faster than most commercial options. This means that your Wordpress membership site will naturally be kept current in terms of online trends simply because of the CMS. (more…)

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